the who, what and why.
Lekker Collective is a Sydney-born, Berlin-based music lifestyle brand and record label with a simple, less-is-more ethos.
Initially created to provide affordable and accessible digital public relations and management services for emerging musicians, Lekker has since branched out into events, playlist curation, and in late 2019 shifted its entire focus into a new direction as an independently run record label.
Houis
Abby Diamond
Flõstate
at the crib.
Ben Esser
Blush'ko
Àbáse
Hugh Klein
Lake Stovall
NanaBcool
Gillian Mapp
matt mcwaters
label
In its new form, Lekker Collective is an incubator - a means for artists to explore working with a label while also having the opportunity to exercise the creative and strategic theories they have in mind for their projects in order to maintain their own careers.
As a “collective”, Lekker calls on a host of creative and industry friends to help craft artist image and vision. And as a label, Lekker utilises its past history as a PR agency, and founder Donna Arendse’s skills as A&R manager at tastemaker brand Majestic Casual, to invest time and knowledge into acts that genuinely excite and inspire.
Anything but conventional, we don’t care about short-term trends, but instead play the long game - working to grow audience and engagement with authenticity, good music and wholesome marketing strategies.